BUSINESS CLASS
Running a business is super hard. And because most small business owners didn’t go to business school, they don’t have formal training in the hard-to-grasp-stuff that’s pretty important for success. So to make something way more interesting than a business school lecture, we got small business owners Nick Offerman and Patti LaBelle to talk shop on the hard stuff. Then we made actually-fun-to-watch videos that explain product features to help business owners run their shops. There, saved you $200,000.
ECD: Julie Scelzo
Copywriter: Ayanna Costly
Art Director: Jake Leber
Producer: Laura Kirby Miller, Lauren Lampsi
Director: Bill Maher // HELO
Editor: Bruce Herman, Charlie Johnston // Lost Planet